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Summer Reading Designed to Restore the Creative Spark
By now, you may have started in on your summer reading list for beach, cabin, She-Shed or hammock. Why not a summer reading list for the office? Yes, higher education marketers often move even faster...
View Article5 Quick Campus Photo Tips
College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library....
View ArticleA New College President’s Guide to Your Inherited .edu
As a newly selected college president, you may view your pending move in traditional terms — relocating to a new city, occupying a new office or executive residence and joining a new campus culture....
View Article5 Big Content Questions in a Time of Crisis
Like every market, the audience of college-bound high school seniors is responding to change and uncertainty with… more change and uncertainty. Very recent surveys show roughly a quarter of next year’s...
View ArticleThree Ways for College Presidents to Communicate and Lead Going Forward
A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard...
View ArticleDaniel Pink on communication and symphonic thinking
Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual...
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Vaccine Confidence and the Battle for Meaning
First in a three-part blog series on a concept that author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of cause marketing and its relationship to code, content, Google’s...
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Cause marketing and the battle for meaning.
Second in a three-part blog series on a concept that author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of cause marketing and its relationship to code, content,...
View ArticleHigher education marketing and the battle for meaning.
Third in a three-part blog series on a concept that the author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of higher education marketing and its relationship to code,...
View ArticleProductive content: how to shift from a promotion mindset to a publishing...
When I left journalism and joined Elliance in the Fall of 2006, Facebook had recently celebrated its second birthday, Google had just paid $1.65 billion for YouTube, and some of America’s old-growth...
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